Meet Heidi Blondell-Curry

Founder and Curator

Blondell & Co was born from a deep passion for fine jewelry, artisan-made goods, and sourcing with purpose. Founder Heidi Blondell is a tastemaker, a matchmaker of people and pieces, and a curator of meaningful design.

Meet Heidi Blondell

Founder and Curator

Woman in floral dress by blooming tree.
Blondell & Co was born from a deep passion for fine jewelry, artisan-made goods, and sourcing with purpose. Founder Heidi Blondell is a tastemaker, a matchmaker of people and pieces, and a curator of meaningful design.

Our Philosophy

We don’t stock mass-produced pieces. We curate heirloom-quality treasures—jewelry made to be worn, lived in, and passed down.

Not your typical jewelry boutique. We offer concierge-level service, a curated designer lineup, and a passion for helping you find the one-of-a-kind piece that speaks to you.

  • Personal Sourcing and consultation
  • Global Artisan Partnerships
  • Lifetime Warranty on Featured Designers
  • Woman-Owned, Geneva-Loved
  • Handcrafted, not manufactured

Concierge Service

We work with clients one-on-one to source, style, or custom-design jewelry that fits their lifestyle and story.

Be the First to Know About What’s Rare and Remarkable

New arrivals. One-of-a-kind exclusives. Seasonal events. Invitations to our private shopping nights.
Copyright ©
2026
Expertly designed with love by Addelise Design
Welcome to Blondell & Co
Be the First to Know About What’s Rare and Remarkable
New arrivals. One-of-a-kind exclusives. Seasonal events. Invitations to our private shopping nights.